Resources Library by ANA

Advertising effect in dependence on effect factors in magazines

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Thomas Kiss, Herbert Wettig

Company: Compagnon Marktforschung GmbH & Co. KG

June 15, 1973

A practical approach to sampling for business readership studies

This paper has sought to show that the sampling problems could be overcome efficiently and economically. The identification problems could also be solved if the naive idea that one was after the 'decision makers' were abandoned: a definable group of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Len J. Marchant

January 1, 1973

Summary of the seminar

Summary of the seminar "Marketing And Research In The Publishing Industry".

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

June 15, 1972

Problems of joint sponsored readership survey in France

In France, each year a National Readership survey is conducted under the sponsorship of the Centre d'Etudes des Supports de Publicite (CESP). The CESP is a private association of about 200 members who are either Advertisers, Advertising Agencies or...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jean Michel Agostini

June 15, 1972

Problems of joint sponsored readership survey: A summary

My task, then, is to try and talk collectively about the problems of joint sponsored readership surveys on the basis of experience in five different markets, represented by the written papers. I think we might begin by taking a phrase from the Dutch...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Michael M. Brown

June 15, 1972

Problems of joint sponsored readership survey: UK

This paper falls into two main sections: In the first, some brief account is given, as background, of the history of joint readership research in Britain, of the present administration of the National Readership Survey and of Its methods, content,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Michael M. Brown

June 15, 1972

Problems of joint sponsored readership surveys: The Netherlands

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

June 15, 1972

Application of discriminant analysis to the Italian readership survey data

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Gilberto Valentini

June 15, 1972

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Maria Macchi

June 15, 1972